Nestle Nescafe

Hooking up on Tinder with Nescafe's 3 n' 1

Nescafe 3 n’ 1 is a threesome of coffee, whitener, and sugar. It was created to appeal to millennials; a consumer base who likes their coffee sweet and creamy. We created three animated ‘Threelly Awesome’ online videos to run during the first few weeks of September (when university and college students head back to school.)

To hook millennials up with Nescafe 3 n’ 1, the newly launched Tinder app was the perfect place to offer students samples (i.e. tasteful threesomes) during Frosh Week . Tinder profiles were created with the outlandish animated characters from the online videos, each one showing an interest in meeting new people (and in threesomes.) And when a person was matched with a character’s profile, they instantly received a witty reply and a link to the video starring that character. Nescafe 3 n’ 1 was one of the first brands to play in this medium.

W3 (Gold)
Summit Award (Bronze)