Best Buy x Jillian Harris

Integrated Brand Partnership

We worked with Best Buy to partner with Jillian Harris to renovate her home. Through an integrated multi-brand partnership, we activated a multi-week campaign that promoted Best Buy's Smart Home & Appliances categories, featuring brands such as Miele, LG, Google & Samsung. Campaign was to build brand awareness and consideration prior to their Ultimate Appliance Sale and Smart Home event. Campaign included social, whitelisting, paid media, in-store and video.

Angela M.
SVP, Marketing
Best Buy Canada

Great brand partnership with an amazing human. Fantastic collaboration and campaign. And as a result, our Ultimate Appliance Sale delivered amazing results, exceeding our goals.

Jillian H.
Creator / Owner / Host

Our home is totally equipped with Smart Home appliances from Best Buy Canada and we LOVE it!! Amazing brand and great partnership.

Impressions

15MM

12MM

Views

25k

Social Engagements

Ultimate Appliance Sales Target

Results

125%