Nature's Path

Bringing to life #OnMyPath across North America

Nature's Path goal was to drive consideration and sales for their flagship product, Pumpkin Flax Granola. Successfully following their brand relaunch, and it's now the new year (New Year, New You), we developed an integrated year-long campaign during Superbowl period to connect with their community to share their wellness path & promote Nature's Path's product. This led to the #OnMyPath campaign, a year long theme encouraging users to share their "Path" stories. Campaign consisted of a TV commercial, series of OLV, digital, PR, e-commerce, social media, cross-country activation tour, sampling, packaging, POP displays, store promotions and user-generated stories using the #OnMyPath.

Arjun S.
CEO & GM
Nature's Path

This was an incredible year, led by this year-long effort. It started with a simple idea, and the team kept building on this equity to deliver incremental impact & sales across North America. Very proud of all the work by the team.

Impressions

200M+

200K+

Samples

50K

User-Generated Content

Sales Growth YOY

Results

250%+